CFDAxEF MADE IN THE USA GARDEN PARTY
DATE: JULY 28 2016
In partnership with the CFDA, EILEEN FISHER chose three innovative designers to reinvent and repurpose unsellable product that had been returned to the brand as part of the company's take back program: EF Renew. On behalf of EF, Alyssa co-produced a garden party to reveal the "Remade In The USA" collection to a small group of women on the cutting edge of creativity.
Guests were invited to participate in an intimate garden-party conversation with the designers and be led through an exclusive shopping experience.
Lucy Jones, Teslin Doud and Carmen Gama, the CFDA fellows/designers of the Remade In The USA Collection, present their collection to guests.
Hairdresser Sera Sloane and friend
Natural and artisanal dyer, Cara Marie Piazza (middle) with CFDA/Remade In the USA designer, Teslin Doud (right)
Each guest received a thyme plant complete with care instructions, born from a partnership with botanical creative agency, Le Fleuriste
