FISHER FOUND WAREHOUSE SALE
DATE: JUNE 10-11 2017
On behalf of EILEEN FISHER, Alyssa produced a warehouse sale to sell over 2,000 units of nearly perfect EF clothing that had been cleaned and stored as part of the company's take back program: EILEEN FISHER Renew. The sale invited a younger demographic to shop the brand and exceeded the company's sales goals.
MARKETING STRATEGY: Word-of-mouth and guerrilla marketing techniques (such as dropping off postcards at local businesses, taping posters to telephone polls and sidewalk chalk signs) were used as a strategy to attract a new audience to the brand.
PARTNERSHIPS: EILEEN FISHER partnered with B-corp and EF business grant winner, Sweet Generation, which offered small bites and drinks to people as they shopped.
