BUFFY SOFT-SPACE POP-UP
DATE: DECEMBER 2018
Alyssa produced a series of events for Buffy’s first pop-up in Soho, New York City.
These included: A customer scent workshop, Buffy one-year anniversary party, CBD x sleep workshop, a community plant exchange, a holiday party co-hosted by Pin-Up Magazine.
Custom Scent Workshop: Buffy x Olear Scents
Date: Dec. 4, 2018
Alyssa produced a soft-space influencer preview and custom scent workshop for Buffy. Guests had the opportunity to preview the Buffy soft-space before it opened to the public and Tatiana Godoy Betancur of Olear Scents helped them blend their own custom aromatherapy roll-ons. Attendees also enjoyed fresh juices infused with Plant People CBD and seasonal Ayurvedic bites from Divya’s Kitchen.
CBD x sleep workshop
Date: Dec. 12, 2018
Alyssa produced a CBD x sleep workshop that featured Buffy’s CEO Leo Wang and Plant People’s Gabe Kennedy discussing the ways CBD can help you unwind and ease into a deeply restorative night’s sleep. Guests had an opportunity to try Plant People CBD products, enjoy CBD-infused coconut waters, and Keetz and Co. plant bites.
Buffy and friends holiday party co-hosted by Pin-Up Magazine
Dec. 19, 2018
To celebrate the soft-space pop-up and increase brand awareness for Buffy, Alyssa produced Buffy’s holiday party, co-presented by:
Over 250 people attended the party, which was a sensory experience in celebration of the holiday season. The evening featured:
An inflatable environment by Jesse Seegers
Music by Alex Dondero (LQQK)
Interactive culinary tastings by Katy Peetz (formerly Roberta's)
Signature cocktails and elixirs by Arley Marks (Honey's)
Natural wines by MFW Wine Co.
Custom sweatshirts by LQQK
